Smelly squee.

Cruising around sephora.com, I spotted this new item - $300 perfume from Juicy Couture.

Still dizzy from the residual sticker shock, I naturally assumed that this price had to come with an explanation. Clearly something about it had to warrant that hefty price tag. Or...not.

Lots of designers make perfume. Vera Wang. Calvin Klein. Dior. But none of them charge anything close to that amount of ridiculousness. Not it.

It's not a life-sized bottle of perfume. In fact, it's 1 ounce. Not it again.

It's made out of some exotic plant! Yes. That must be it. The "Last of the Mohicans" of a rare flower, exported from a country on the verge of total plant life devastation. I've finally solved it. Really not it.

To the contrary, the explanation is this:

Once upon a time, in a land far, far away, there were two nice girls named Pam and Gela who discovered the Juicy Couture world of fashion, and fun, fun, fun. They took a deep breath and realized this is how The Juicy Girls smell the world! - Juicy Couture

I don't know about you, but it's gonna take a lot more than a lame story about two chicks finding fun, not once, but three times in a row and suddenly feel the insatiable need to encapsulate the moment in a scent...that costs three monthly installments of a car insurance bill.

Just because something's expensive and made by a designer does not mean it's squeeworthy. It just means it's not-so-affordable.

If you happen to think "fun cubed" smells that hot, by all means, go for it. If you're not impressed, don't waste your hard earned loot.